Wednesday, November 17, 2010

Alamo City Mobile Website and Custom Vector Painted QR Code

Alamo City Fine Art Mobile Campaign - This project was for an Art Merchant in San Antonio, Texas that wanted to have a presence on the mobile web. We created a custom hand painted QR Code that launches the mobile site that has a mini gallery of some of the art, a page that offers tips on caring for your art, and an about page. Be sure to check it out on your mobile browser at and if you have any questions about mobile site development or QR Codes be sure to check out our website at or contact our marketing department at 864.991.7111

Thursday, November 11, 2010

Changing The Way We Do Business!

I never thought we would see the day that Cell Phones which we call "Smartphones" would be a hand held computer in your pocket.

Today we hear about QR Codes or Quick Response Codes, ideas behind them, and how they can help grow your business.

All this is true, placing them on business cards, magazine ads, billboards, flyers, signs, direct mail, restaurant menus using them to make a special offer, tell your company story, list your products and services, share customer testimonials, link to your facebook page. I think you get the idea.

But what's important behind the code is not only the content but how that content is displayed. Consumers are going to your website from their phones. What do they see? Does it load? Can they find information easily? What does it look like on an iPhone? A BlackBerry? Mobile growth is happening 4 times as fast as the internet. Your Brand is now in the consumers hand. How do you want them to see your Brand? Some interesting facts
-Morgan Stanley research estimates sales of smartphones will exceed those of PC's in 2012.
-5% of U.S. adults who own mobile phones have used their phones to research products before making purchases.
-2% of those consumers have purchased merchandise via their phones, according to a new study from Forrester Research Inc.
-According to an InsightExpress study, 82% of consumers already use mobile phone during their shopping trips, so it's critical that retailers understand and embrace this new shopping behavior.

Think about how your business can use both QR codes and Mobile Websites to give the consumer the ultimate brand experience.